Woje — Investor Overview
Seed Round · $3–5M · 2026

Stop giving your
profits away.

Woje is the only platform that turns businesses into their own lender — keeping 100% of every sale, earning the interest, and eliminating the need for collections.

Model the revenue yourself ↓
Seeking
$3–5M
Seed Round
$390K+
Financed through platform today
90%
Demo-to-signup conversion rate
$6.5M
TBL pipeline — onboarding in 45 days
~150
Business users onboarded
The Problem

Every sale costs businesses money they should be keeping

Merchant Fees

3–10% per transaction

Stripe, Square, and PayPal extract a percentage from every sale before the business sees a dollar.

Lost Interest

Third parties keep the profit

Affirm, Klarna, and CareCredit earn the interest on sales the business made — the business pays to lose its own customer.

Denied Customers

A "no" means lost revenue forever

When a third-party lender declines a customer, that sale is gone permanently — the business has no recourse.

Lost Relationships

The lender owns the customer

Whoever holds the loan controls the relationship. Businesses surrender their customers to third parties on every financed sale.

The Solution

Woje makes the business the lender

A B2B2C fintech platform that lets any business offer in-house financing to their own customers in under 10 minutes — with patent filings in the US and India protecting the core methodology.

1

Sign up free

No upfront cost. Works on any browser or device. Live in minutes.

2

Set up payment plan

Business sets the terms, down payment, interest rate, and schedule directly with the customer.

3

Customer onboards

ACH authorization via Plaid. Automated withdrawals begin on schedule.

4

Business collects & earns

Auto-withdrawals process. Business earns the interest. Woje takes 25% of interest and fees.

16× platform volume — incoming in 45 days

The Basketball League (TBL) franchises are actively onboarding onto Woje. Franchisee data received. Final confirmation meeting in progress. Projected to add $6.5M to the platform within 45 days — with a ~$3.5M AAU basketball pipeline and iSignCo sponsorship financing directly behind it.

$6.5M
TBL pipeline
45 days
Competitive Position

An untouched market segment

Woje doesn't compete in a single lane — it disrupts three overlapping industries simultaneously.

Platform 0% Merchant Fee Business Earns Interest No Denied Customers Business Owns the Loan
Affirm / Klarna
Stripe / Square
CareCredit / GreenSky
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Revenue Model

Multiple streams that compound with every business

Subscription — $0 to $1,000/mo

13 tiers based on active payment plans (APPs). Starts free, auto-adjusts up and down. As businesses finance more customers they naturally move to higher tiers — no sales effort required.

25% of all interest earned

Businesses set their own rate. Woje takes 25% of all interest charged across every active payment plan — on a revolving balance that stays near its ceiling permanently.

25% of all fees

Late fees, bounce fees, and penalty charges — Woje captures 25% automatically. The platform's collection-prevention system keeps fees reasonable and plans performing.

Future revenue streams

Bank referrals, sellable lending data, financial education programs, and dashboard advertising as scale increases.

Revenue Calculator

Model the revenue at your own assumptions

Every slider updates instantly. The model uses Woje's real subscription tier structure and revolving balance mechanic — not simplified averages.

Business inputs
Active businesses on platform
400
Avg sale size financed
$5,000
Medical $3–15KConstruction $5–50KServices $2–$35K
Sales financed per business / month
4 sales
Avg interest rate businesses charge
8.0%
Avg payment plan length — key revolving balance driver (months)
27 mo
14 mo (min observed)32 mo (avg max observed)360 mo (max)
14 mo ceiling / biz
27 mo ceiling / biz
32 mo ceiling / biz
TBL / large deal balance on platform
$6.5M
90% demo-to-signup conversion
9 in 10 businesses sign up after a live demo
Subscription tier — auto-adjusts with active payment plans (APPs)
Current tier:
As businesses finance more customers their APPs grow automatically — pushing them to higher tiers with no extra sales effort.
Avg APPs / business: Subscription / business / mo:
Revenue output
Revolving ceiling / business
At current plan length
Total platform balance
Organic + TBL
Woje interest revenue / yr
25% on full balance
Total annual Woje revenue
MRR: —
Balance build-up — single business
Grows for 27 months then stabilizes as plans replace each other
Revolving ceiling vs. plan length (14–32 mo)
Longer plans compound directly into Woje revenue
Revenue streamAnnualMonthly
Subscription revenue
Real tier pricing ·
Interest share — organic (25%)
On full revolving balance across all businesses
Interest share — TBL / large deals (25%)
Revolving — earns monthly on outstanding balance
Fee share (25%)
Late fees, bounce fees
Total Woje revenue

Subscription insight

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Revolving balance insight

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Woje revenue per business / yr
Unit economics at maturity
Revenue uplift: 14 mo vs 360 mo plans
Plan length drives revenue growth
Subscription as % of total revenue
Predictable recurring base
Team

The right people to win this market

CEO & Founder
Scott A. Johnson
CSO
Eric Short
CTO
Chris Gylseth
Lead Developer
Dnyanesh Gangamwar

Supported by CFO, CMO, CMA, brand, legal (Sorenson Witherspoon LLC), IP counsel (Goff IP Law), and a 6-person sales consultant network.

Patent filings — US & India Registered Trademark
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Scott A. Johnson · CEO & Founder · 801.589.2294 · wojemoney.com

Confidential — for qualified investors only · 2026